WWE and football club Paris Saint-Germain today announced a groundbreaking, long-term collaboration between two global sports and entertainment powerhouses.
This first-of-its-kind strategic collaboration will explore a wide range of opportunities, including the creation of original content, exclusive merchandise and distribution collections, fan engagement initiatives, community-driven programs, and unique experiences connecting PSG players and WWE Superstars.
Both brands are looking to expand their reach and engage new audiences, as this alliance kicks off with WWE’s first-ever Premium Live Event in the French capital: Clash in Paris, at La Défense Arena, on Sunday, August 31.
This announcement builds on previous collaborations, including the launch of an exclusive WWE x PSG Legacy belt in March 2025, featuring the Club’s official colors and emblems. This belt is available worldwide via Euroshop, WWE Shop, Fanatics and the official PSG online store.
