The Sports Business Journal has a story on how the replica WWE championship titles have become WWE and Fanatics’ fastest-growing trophy business.
While replica WWE championships have been sold for years, it was only a few years ago that WWE started sending sports teams around the world custom-made WWE replica titles after winning a league title.
Now, the MLB, Big 12, NFL, and soccer teams in Europe all have their own customized WWE replica titles.
In research for the story, SBJ said that NFL‑branded title belts have been the most successful. The Philadelphia Eagles’ Super Bowl LIX title belt sold out and ranked among Fanatics’ top non‑autographed collectibles for Super Bowl LIX merchandise and since 2023, sales of collegiate legacy title belts have increased nearly fourfold.
“They’ve evolved from a powerful brand extension for WWE into a must-have for fans of all sports, a credit to Michael Rubin and the entire Fanatics team for recognizing the commercial opportunity,” said Scott Zanghellini, co-head of revenue at WWE. “We see significant growth potential across individual athletes, international sports and other genres, such as music and entertainment, and we’ll continue working collaboratively with Fanatics to evolve the business.”
