Variety is reporting that former WWE champ John Cena is teaming up with Leftfield Pictures, producers of Pawn Stars, to develop an unscripted series revolving around unknown individuals from all walks of life with compelling stories to tell.
“For someone like me that’s surrounded by so many interesting characters, you know when you brush up against someone who can hold a room,” Cena told Variety. “There are so many people out there who can hold someone’s attention.”
The two parties already have several ideas in the works but they did not reveal any to Variety, but Cena noted that any of this work would be independently outside of his WWE work, although there’s an option for WWE to be involved in his projects.
“John Cena has broad appeal across so many different audiences and demographics; it makes total sense that his celebrity has exploded,” said Leftfield Entertainment CEO Brent Montgomery. “Leftfield has always been an entrepreneurial outfit, and we love collaborating with other aggressive entrepreneurs looking for creative ways to reach new markets and tell compelling, unconventional stories. We are really excited to be in business with Cena.”
