The Advertising Council is joining forces with WWE on a public service campaign promoting the importance of men being better fathers.
The campaign’s introduction is timed to coincide with the celebration of Father’s Day on June 15. It will be announced by the Ad Council today, with new public service spots broadcast on RAW and Smackdown.
WWE Superstars Alberto Del Rio, Titus O’Neil, and Roman Reigns are featured in this campaign which will appear in print, television, radio, digital and outdoors both in English and Spanish.
The ads feature Del Rio reading at bedtime to his son, Reigns singing “I’m a Little Teapot” with his daughter, and O’Neil playing cards with his two sons.
Michelle Wilson, WWE’s Chief Revenue and Marketing Officer said that these three wrestlers were chosen because “they represent a good cross-section of American families today.” Del Rio, who is Mexican-American, is married; Reigns, who is Samoan-American, is unmarried; and O’Neil, who is African-American, is divorced.
The New York Times has a full feature about this story which you can read at http://nyti.ms/1rRqEvw.
