Ram and Lucha Libre AAA today announced an exciting new strategic partnership that will see the iconic auto brand become the Official Truck Partner of the Mexico-based lucha libre promotion.
As the Official Truck Partner in Mexico, Ram will be integrated across AAA’s biggest live events, broadcasts and social platforms, creating money-can’t-buy fan activations, custom content, and on-site experiences to engage with the passionate and growing lucha libre audience. Additionally, the Ram logo will feature on mat branding across a number of upcoming AAA events and in key jumbotron placements including Triplemanía 34 in Mexico City on Sunday, September 13.
The partnership also provides Ram with unique access to AAA Superstars for integration into marketing opportunities to showcase the bold capability of Ram trucks.
“This partnership with Ram marks an exciting step forward for AAA as we to continue to grow and collaborate with world-class brands to elevate the experience for our passionate fans,” said WWE Hall of Famer “The Undertaker” Mark Calaway, Executive Producer, AAA. “Together, we share a commitment to authenticity and passion, while celebrating the energy and spirit that makes lucha libre so special in Mexico.”
“Ram is built for strength and performance, which is why this partnership with AAA in Mexico feels like such a natural fit,” said Carlos Meymar, Director of Ram Mexico. “We are excited to connect with AAA fans across Mexico through unique experiences, premium content and major moments. Partnering with TKO allows us to be part of one of the most culturally relevant sports platforms in the country, amplifying our reach and reinforcing our commitment to engaging with passionate audiences where their passion truly lives.”
The announcement of Ram as the Official Truck Partner of AAA in Mexico follows the previously announced groundbreaking strategic partnership with TKO Group Holdings which kicked off in January 2026 and sees Ram as the first multi-year auto partner across WWE, UFC and PBR in the U.S.
