Front Office Sports has a story on WWE’s use of YouTube and how they keep attracting new viewers, especially with the addition of the live AAA broadcasts to their channel.
The main WWE YouTube channel is home to 113 million subscribers and WWE has recently started branching out to new channels, including the popular WWE Vault channel.
“The success of that came with no new resources [needed],” Steve Braband, Head of Digital Media at WWE, told FOS.
As of mid-May, the Vault channel, which hosts full episodes of WWE classics from decades ago, had 133.6 million hours viewed over the previous year, a 131% year-over-year growth.
“We tapped into a few people that were passionate about our archive, saw the engagement on our main channel, and just moved our whole vault to this page,” Braband continued. “We’re about to hit the four-million sub mark — and it shocks me every week how some content does.”
WWE is treating YouTube as a top priority, using it to promote events while fans share their videos online for added exposure.
“We’re able to all share ideas across the board within production and social—we’re not just on our social island,” Braband said.
WWE told FOS that all their YouTube channels combined had more than 12 billion views over the past year.
Their next big event is AAA’s Noche de Los Grandes, which airs tomorrow live on both WWE’s and AAA’s channels and features the highly-anticipated match between the two El Grande Americanos.
