Variety is reporting that as part of the new marketing initiative between WWE and NBCUniversal, Paramount has signed up to promote its new Terminator: Genisys movie starring Arnold Schwarzenegger during WrestleMania, and will also utilize WWE and NBC properties though the movie’s July release.
One of the new advertising opportunities which Paramount has selected to take is that during WrestleMania, Triple H will be making a huge entrance for his match against Sting using imagery from the movie. Coincidentally – or not – enough, Schwarzenegger will be inducted in the WWE Hall of Fame the night before by Triple H himself.
